Why Work With Me
Hello, I'm Alexandre Morais
With over a decade dedicated to strategic branding, I combine experience
practice in large projects with a unique educational vision, developed
in 13 years at Brandster - the largest branding school in Brazil.
My journey began at Sebastiany Branding, one of the pioneers of branding
in the country, where I learned the strategic fundamentals working on projects such as
Liv Up's branding. I worked at SONNE Consulting, developing graphic projects
for large corporations such as HDI Seguros and Maksoud Plaza, and today I work in
Jacarandá Studio, creating brand experiences for retail.
Specialized in transforming brand challenges into visual identities that
really connect with the public, I work with companies that are looking not only
a logo, but a complete and sustainable visual strategy.
My expertise includes:
• Development of brands and visual identities
• Methodologies for branding development
• Design and positioning strategy
• Naming and creative conceptualization
• Graphic design applied to branding
I believe that great brands are born from the combination of solid strategy,
Flawless execution and conscientious implementation. That's what I offer in every project.
Let's Talk About Your Brand
Are you ready to transform your company into a memorable brand?
Let's discuss how strategic branding can boost your results.
Fill out the form below or find me on LinkedIn
How Can I Help?
🎯 Strategic Branding
Complete brand development: positioning, personality and brand architecture that connects with your audience.
🎨 Visual Identity
Creation of cohesive visual systems: logo, typography, colors, patterns and applications that strengthen your presence in the market.
📋 Naming & Concept
Development of brand names and creative concepts aligned with business strategy and objectives.
📖 Guidelines & Implementation
Comprehensive brand manuals and implementation tracking to ensure consistency across all touchpoints.
Strategic Branding that Connects Authentic Brands and Creates Lasting Identities
Designer specializing in transforming companies into recognized brands through strategic branding and a consistent visual identity.
My Journey in Design
With extensive experience in branding, naming, and visual identity creation, my focus is establishing meaningful connections between brands and their visual identities, aligning them with business strategies.
Expertise: • Brand and visual identity development • Design strategy • Naming • Graphic design • Drawing • Video editing
Participation in award-winning projects, including the "Shop AI Cacau Show Lab"
(1st Place in the Digital Retail Experience category - RDI 2024 Award).
Passionate about graphic design and always looking for new creative challenges.
Below are the places I've worked and some projects I've been involved in.
