Since February 2022, I have been working as a Creative Graphic Designer at Estúdio Jacarandá, a company specialized in retail design. My work involves creating and developing integrated visual solutions, combining graphic design, architecture, and visual merchandising for points of sale.

In this position, I actively participate in projects that encompass naming, brand design, tone of voice development, visual identity creation, and signage. I work closely with multidisciplinary teams to create cohesive and impactful brand experiences.
A standout project was the award-winning "Shop AI Cacau Show Lab," which won 1st place in the Digital Retail Experience category at the RDI 2024 Awards. This innovative project integrated advanced digital solutions to enhance the shopping experience, including an interactive 3D avatar and artificial intelligence systems.

Additionally, I had the opportunity to contribute to projects for renowned brands such as Unilever, Grupo Pão de Açúcar, and Bradesco, applying my expertise in branding and strategic design to create visual solutions aligned with each client's business strategies.

This experience at Estúdio Jacarandá has expanded my ability to create retail environments that not only visually attract but also contribute to the commercial success of clients, reinforcing my versatility in projects that integrate physical and digital aspects in the retail universe.